Privacy choices
WhenSale uses essential cookies for sign-in and optional Google Analytics to measure site usage. Analytics stays off until you choose.
Global sportswear brand known for performance gear, sneakers and streetwear.
We may earn a commission when you buy through our links, at no extra cost to you. How we earn
Follow to save this brand. Manage alerts in your watchlist.
End of Season is the next pattern to watch if your purchase can wait. The timing is an estimate, not a confirmed sale.
End of Season appears in 3 years of the available history (2022, 2024, 2026).
Relative signals from recorded sales and tracked patterns, not the probability of a future sale.
Memorial Day
History
2021
2022
2023
2024
2025
Observed since 2025.
Adidas’s Memorial Day sale typically arrives in May as a sitewide event. In 2025, it ran for two days and offered up to 60% off, plus an extra 30% off with code SAVE; adiClub members could get an extra 30% with code ADICLUB.
Next predicted sale: Usually starts in May.
Falls on: Monday, May 31, 2027
Usually lasts about 2 days
Fourth of July
History
2021
2022
2023
2024
2025
2026
Seen in 3 of 5 comparable years
Adidas's Fourth of July sale typically lands in July, running for seven days from July 1–7 in 2022 and 2023; in 2026, it appeared on July 3 for one day. Discounts have reached 30% off, while the 2026 event featured select shoes with prices from $20 and an extra 30% off select styles with code SAVE.
Next predicted sale: Usually starts in July.
Typical offer: Usually lands around 30% off
Falls on: Sunday, July 4, 2027
Usually lasts about 5 days
Labor Day
History
2021
2022
2023
2024
2025
Observed since 2025.
Adidas's Labor Day sale is a sitewide event that typically falls in August or September. In 2025, it ran for six days from August 27 through September 1, offering up to 60% off plus an extra 30% off with code SPLASH.
Next predicted sale: Usually starts in August.
Falls on: Monday, September 6, 2027
Typical window: Aug-Sep
Usually lasts about 6 days
End of Season
Next predicted sale
History
2021
2022
2023
2024
2025
2026
Seen in 3 of 5 comparable years
Adidas End of Season is a recurring summer sale that typically lands in July, with past events running about 26 to 31 days from mid-June or early July through July. Discounts have ranged from 40% off to up to 50% off, with the 2025 event covering the sitewide assortment.
Typical offer: Usually lands around 40% off
Typical window: Aug-Sep
Usually lasts about 20 days
Black Friday
History
2021
2022
2023
2024
2025
Seen in 5 of 5 comparable years
Adidas Black Friday typically arrives in late November and runs for about 3 to 9 days, with discounts generally ranging from 30% to 50% and reaching as high as 60% to 70% in some years. The sale has been sitewide in several editions, and the 2025 event included adiClub early access before the main sale.
Next predicted sale: Usually starts in November.
Typical offer: Usually lands around 35-40% off
Falls on: Friday, November 27, 2026
Usually lasts about 5 days
Cyber Monday
History
2021
2022
2023
2024
2025
Seen in 5 of 5 comparable years
Adidas’s Cyber Monday sale typically arrives in late November or early December. Past events ran for one to three days, with 30% off in 2022–2024 and extra-discount code offers in 2021 and 2025, including sitewide coverage in those two events; the 2021 sale included about 350 styles.
Next predicted sale: Usually starts in November.
Typical offer: Usually lands around 30% off
Falls on: Monday, November 30, 2026
Typical window: Nov-Dec
Usually lasts about 2 days