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Consumer electronics, software and services including iPhone, Mac, iPad and Apple Watch.
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Back to School is the next pattern to watch if your purchase can wait. The timing is an estimate, not a confirmed sale.
Back to School appears in 6 years of the available history (2020, 2021, 2022, 2023, 2024, 2025).
Relative signals from recorded sales and tracked patterns, not the probability of a future sale.
Back to School
Next predicted sale
History
2021
2022
2023
2024
2025
Seen in 5 of 5 comparable years
Apple’s Back to School program typically runs from June through September, lasting about three to four months and extending into early October in 2023. It focuses on eligible Mac and iPad purchases for education, with past offers including Apple Gift Cards of $100–$150 or up to $150, 20% off AppleCare+, 8% off, and in 2025 free AirPods 4 with ANC or accessories worth up to $199.
Typical offer: Usually lands around 8% off
Typical window: Jun-Sep
Usually lasts about 108 days
Black Friday
History
2021
2022
2023
2024
2025
Seen in 5 of 5 comparable years
Apple’s Black Friday program typically lands in late November and can run into early December, lasting one to four days. Past events have included 8% off and gift-card promotions typically worth up to $200 or $250 on select products, while the 2025 Apple Shopping Event offered an Apple Gift Card with eligible purchases storewide.
Next predicted sale: Usually starts in November.
Typical offer: Usually lands around 8% off
Falls on: Friday, November 27, 2026
Typical window: Nov-Dec
Usually lasts about 4 days