Serena & Lily

Serena & Lily’s Spring Sale, also called the Spring Design Event, typically lands in March, beginning in late February or early March and running through March 26. Past events lasted 23 to 33 days, with discounts ranging from 20% off sitewide to up to 30% off.

Serena & Lily’s Memorial Day sale typically arrives in May and runs for about 10–11 days. In 2022 and 2023, it offered 20% off sitewide or everything, while the 2024 event offered up to 40% off.

Serena & Lily’s Fourth of July sale typically arrives in July, running from July 1 through July 9 for nine days. In 2024 and 2025, discounts reached up to 40% off.

Serena & Lily’s Labor Day sale typically arrives in late August and runs into September. In 2024, it lasted 16 days—from August 27 through September 11—with discounts of up to 40% off.

Serena & Lily’s Black Friday program is its Sale of the Year, typically landing from late October through early December. In past years, it has run for 10 to 34 days, with discounts ranging from 25% off everything to up to 40% off.

Serena & Lily’s Flash Sale typically lands in October: October events have run 9–15 days, with discounts of 20% off everything or up to 40% off, including one sitewide offer. Other seasonal events have appeared from late May through early July, including sitewide Tent Sales lasting 15–19 days with up to 70% off, while narrower bedroom or bedding-and-bath sales have offered up to 30% off for 2–6 days.

Serena & Lily’s Friends & Family sale is a sitewide promotion that typically arrives in October. In past years, it has run for about 11–15 days and offered 20% off everything.

Serena & Lily’s New Year sale is a Winter Tent Sale that typically begins in mid-to-late December and continues into early January, running about 17–24 days. It is generally sitewide, with discounts of up to 70% off; in one brief January extension, sale styles received an extra 21% off.