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Consumer electronics manufacturer offering Bravia TVs, WH-1000XM headphones, cameras, and home audio systems.
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Flash Sale is the next pattern to watch if your purchase can wait. The timing is an estimate, not a confirmed sale.
Flash Sale appears in 4 years of the available history (2023, 2024, 2025, 2026).
Relative signals from recorded sales and tracked patterns, not the probability of a future sale.
Flash Sale - Jan-Mar
History
2022
2023
2024
2025
2026
Seen in 3 of 3 comparable years
Sony's Flash Sale typically arrives in January, March, July, and October, covering select Bravia TVs and headphones, with some events focused on TVs and others on headphones. Past events have lasted 2 to 21 days, with discounts ranging from $20 off headphones to as much as $1,100 off Bravia TVs, plus percentage savings of up to 60% on headphones and up to 52% on Bravia OLEDs.
Next predicted sale: Usually starts in January.
Typical window: Jan-Mar
Usually lasts about 18 days
Memorial Day
History
2022
2023
2024
2025
Seen in 2 of 2 comparable years
Sony’s Memorial Day sale typically runs in May for about eight days. It covers select items, with past promotions offering up to 40% off in 2024 and up to $800 off a Bravia 8 OLED in 2025, along with savings on audio and PlayStation accessories.
Next predicted sale: Usually starts in May.
Falls on: Monday, May 31, 2027
Usually lasts about 8 days
Fourth of July
History
2022
2023
2024
2025
Seen in 2 of 2 comparable years
Sony’s Fourth of July Sale typically arrives in late June and runs through July 7, lasting about 10–12 days with select items included. Past promotions have focused on Bravia TVs, with significant discounts across the lineup and up to $700 off a 65-inch Bravia, and have also discounted the WH-1000XM5.
Next predicted sale: Usually starts in July.
Falls on: Sunday, July 4, 2027
Usually lasts about 11 days
Back to School
History
2022
2023
2024
2025
Sony's Back to School promotion typically runs across July and August, spanning about two months. In 2023, it offered up to 60% off select items.
Next predicted sale: Usually starts in July.
Typical offer: Usually includes gift cards or education perks
Typical window: Jul-Aug
Flash Sale - Jul
History
2022
2023
2024
2025
Seen in 3 of 3 comparable years
Sony's Flash Sale typically arrives in January, March, July, and October, covering select Bravia TVs and headphones, with some events focused on TVs and others on headphones. Past events have lasted 2 to 21 days, with discounts ranging from $20 off headphones to as much as $1,100 off Bravia TVs, plus percentage savings of up to 60% on headphones and up to 52% on Bravia OLEDs.
Next predicted sale: Usually starts in July.
Typical window: Jul
Usually lasts about 3 days
Labor Day
History
2022
2023
2024
2025
Seen in 2 of 2 comparable years
Sony’s Labor Day Sale typically arrives in late August and runs into early September for about eight days, spanning select items such as Bravia TVs and WH headphones. In past years, discounts have ranged from $60 off to $601 off, with savings as high as 43%.
Next predicted sale: Usually starts in September.
Falls on: Monday, September 6, 2027
Usually lasts about 8 days
Flash Sale - Oct
Next predicted sale
History
2022
2023
2024
2025
Seen in 2 of 2 comparable years
Sony's Flash Sale typically arrives in January, March, July, and October, covering select Bravia TVs and headphones, with some events focused on TVs and others on headphones. Past events have lasted 2 to 21 days, with discounts ranging from $20 off headphones to as much as $1,100 off Bravia TVs, plus percentage savings of up to 60% on headphones and up to 52% on Bravia OLEDs.
Typical window: Oct
Usually lasts about 2 days
Black Friday
History
2022
2023
2024
2025
Seen in 4 of 4 comparable years
Sony’s Black Friday sale is a sitewide event that typically lands in November, running for 11 days in 2021–2024 and 14 days in 2025, with some editions extending into early December. It has covered TVs, headphones and audio, PS5 consoles, PSVR2, and PS Store games, with savings reaching up to $700 off TVs, $250 off PSVR2, $209 off headphones, and 75% off PS Store games.
Next predicted sale: Usually starts in November.
Falls on: Friday, November 27, 2026
Usually lasts about 12 days
Cyber Monday
History
2022
2023
2024
2025
Observed since 2025.
Sony's Cyber Monday sale typically lands in November or December as a sitewide event. In 2025, it ran for one day on December 1, with up to 54% off headphones, including $102 off WF-1000XM5 earbuds and $152 off WH-1000XM5 headphones.
Next predicted sale: Usually starts in November.
Falls on: Monday, November 30, 2026
Typical window: Nov-Dec
Usually lasts about 1 day
End of Season
History
2022
2023
2024
2025
Expected in Dec-Jan.
Next predicted sale: Usually starts in December.
Typical window: Dec-Jan