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Likely sale in October
Friends & Family is the next pattern to watch if your purchase can wait. The timing is an estimate, not a confirmed sale.
Sales appear in 7 years of the available history (2020, 2021, 2022, 2023, 2024, 2025, 2026). No past Friends & Family sale is included in these records.
About 2.4 sales per yearUsually lands around 20-35% off
Seasonal sale signals
Relative signals from recorded sales and tracked patterns, not the probability of a future sale.
Jan
No signal
Feb
No signal
Mar
No signal
Apr
Moderate
May
Strongest
Jun
Low
Jul
Moderate
Aug
No signal
Sep
High
Oct
Moderate
Nov
Strongest
Dec
No signal
lower signalmoderate signalstrongest signal
Seasonal Patterns
Typical sales
Friends & Family - Apr
History
2021
2022
2023
2024
2025
Williams-Sonoma's Friends & Family sale typically lands in April and October. In 2020, it ran for 15 days, from April 1 through April 15, with 20% off sitewide.
Next predicted sale: Usually starts in April.
Typical window: Apr
Memorial Day
History
2021
2022
2023
2024
2025
Seen in 4 of 5 comparable years
Williams-Sonoma’s Memorial Day sale typically arrives in May and runs for four days over the holiday weekend. Past discounts have ranged from 20% to up to 75% off, with offers spanning cookware and kitchen items in one year and the entire site in another.
Next predicted sale: Usually starts in May.
Typical offer: Usually lands around 20-25% off
Falls on: Monday, May 31, 2027
Usually lasts about 4 days
Fourth of July
History
2021
2022
2023
2024
2025
2026
Seen in 3 of 4 comparable years
Williams-Sonoma’s Fourth of July sale typically lands around July 4, with past events starting in late June and running from 1 to 11 days into early July. Discounts have included 20% off, up to 50% off, deals from $4, and up to 62% off knives, covering cookware and kitchen items such as gadgets, appliances, tools, and knives.
Next predicted sale: Usually starts in July.
Typical offer: Usually lands around 20% off
Falls on: Sunday, July 4, 2027
Usually lasts about 6 days
Labor Day
History
2021
2022
2023
2024
2025
Seen in 3 of 4 comparable years
Williams-Sonoma's Labor Day sale typically lands in early September, running for four days in 2022 and 2023 and seven days in 2025. Discounts have ranged from 25% off to up to 75% off, with the 2025 event covering the sitewide assortment.
Next predicted sale: Usually starts in September.
Typical offer: Usually lands around 25% off
Falls on: Monday, September 6, 2027
Usually lasts about 5 days
Friends & Family - Oct
Next predicted sale
History
2021
2022
2023
2024
2025
Williams-Sonoma's Friends & Family sale typically lands in April and October. In 2020, it ran for 15 days, from April 1 through April 15, with 20% off sitewide.
Typical window: Oct
Black Friday
History
2021
2022
2023
2024
2025
Seen in 5 of 5 comparable years
Williams-Sonoma’s Black Friday sale typically arrives in November, most often in late November, and has lasted 3–4 days in past years, with the 2025 event running 24 days from November 14 to December 7. Discounts have ranged from 30% off to up to 60% off, with sitewide coverage in 2020, 2021, and 2025.